Mickey Mello

Entertainer, Marketer, Educator; I’ve had experience as all three.

As an Entertainer, I have experience in Movies, Television, and Commercials, I’ve performed dances at events ranging from memorized routines, freestyle, and weapon dancing, and have done street dancing all over California and Japan. I’ve also recently become quite good at singing karaoke, able to sing over 40 song in Japanese, most from the 70s to 90s.

As a Marketer, I worked at an IT company specializing in communication as Marketing Director, running the website, events, campaigns, social media, email, managing the and developing a database of contact, and creating a call code system, and automatic logic workflows based on contact response. I helped create and executed marketing plans, helping to direct the overall strategy and the tactics employed.

As an Educator, I’ve taught at Kindergarten, Elementary, and Junior High Schools in Japan. I created and ran a Japanese study group for several years in a city that had limited opportunities to study the language and helped over 30 students in their Japanese studies. I’ve been a group leader in training new teachers, teaching them teaching methodology and sharing my experiences with them. I created a number of training and usage manuals, and ran training sessions for new technologies deployed during my time as a marketing director at the IT company.

These aspects intertwine together to create a whole.

  • An Entertainer who Markets and Educates others about himself.
  • A Marketer that Entertains to gain attention and then uses that opportunity to Educate.
  • An Educator that Markets the appeal of a topic and Entertains to help get a point across.

Going forward I’m looking to apply these three specialties to raise the profile of traditional Japanese culture, arts, and performance, to help them continue on to the next generation. To entertain people with them, to raise their profile and market them, and to facilitate their learning.

Experience

English Language Consultant (2016 - 2018)
Interac
Have taught at Kindergarten, Elementary, and Junior High Schools in Japan. Have been a group leader in training new teachers, teaching them teaching methodology and sharing my experiences with them. Experience managing classrooms of all different ages and keeping lessons on track and entertaining.

 

Performer (2009 - Present)

Street Performer
I've danced in the streets or for events in various cities ranging from Los Angeles, San Francisco, and Bakersfield in California, as well as Tokyo, Osaka, Kyoto, Wakayama, and Okinawa in Japan. Dancing ranged from memorized routines, freestyle, and weapon dancing.

Often includes interesting and unique outfits worn during performances.

 

Actor (2001 - 2008)

Professional Actor
Was a Professional Actor for a number of years in the greater Los Angeles area.
Experience includes National Commercials, Feature Films, and Television.

Member of SAG-AFTRA.
Member of the Academy of Television Arts & Sciences.

Marketing Director (2012 - 2016)
Global CTI Group
Was in charge of all different aspects of marketing within the company. I developed the marketing plans for each quarter that includes a wide mix of marketing activities, such as lead generation, events, website, PR/social media, collateral, and database management.

Lead Generation – Development and administration of Global CTI's internal lead generation engine that feeds the sales funnel and helps increase sales opportunities. From Email, Direct Mail, Landing Pages, Segmented and Targeted Lists, and more, I put together these various components into campaigns to drive traffic to Webinars, Events, and Downloads. The campaigns are designed with the goal to nurture contacts through the buying cycle, which begins at Awareness, and then proceeds through Consideration, Preference, and once the sale is complete, Loyalty.

Website Management – I made sure the wordpress-based site is up-to-date through management of its plugins and widgets, writing and posting of blog posts, adding events to the calendar, and encouraging turnover through SEO.

Event Logistics – Have managed the logistics for numerous events and managed the attendance drive efforts. From IT panel lunch & learns, to social events at baseball games, horse races, and museums, as well as setting up and manning booths at conferences such as CETPA, CISOA, and MISAC.

PR/Social Media – Social media was updated two to three times a week. Encourage community involvement among staff. I handled internal and external communication efforts, such as our leads and referrals program, our quarterly newsletters, press releases, and important updates for customers. Many of these items are focused on branding efforts and encouraging a positive company culture.

Collateral – I also managed the creation of collateral. Collateral educates about who we are and our clients in both print and video. Have created white papers, ebooks, and product and client data sheets, postcards, event videos, and graphics.

Volunteer Experience

Member of the Board of Directors
Bakersfield Sister City Project Corporation (2011-2016)

Member of the Board of Directors
Southern California Sister Cities (2013-2016)
 
Member, Youth Committee, Membership Committee, Young Professionals Taskforce
Sister Cities International (2013-2015)

Languages

  • English
  • Japanese

Education

Anaheim University (2014 - 2016)
Master of Business Administration (M.B.A.), International Business
Pursued MBA in International Business while working full time.

Anaheim University is a pioneering online institution of higher learning founded in 1996 with its administrative offices located in Anaheim, California. The University, through its state-of-the-art online face-to-face learning environment, provides opportunities for students around the globe to interact with the most renowned experts in their fields allowing them to both further their knowledge and advance their professional skills in a user-friendly and interactive environment.

Waseda University (2010 - 2011)
SILS SP3, Study Abroad Program
Activities and societies: PADDY English Conversation Club, WIC (Waseda International Club), Niji no Kai, Waseda University, Street Performer
Study Abroad, Waseda University, Tokyo, Japan (2010 - 2011 School Year)
Extensive study in both Japanese language and business. Was immersed in the culture living with a host family.

Awarded JASSO (Japan Student Services Organization) Scholarship

First student from Cal State University, Bakersfield to get into the California State University International Programs (CSUIP) for the Japan program.

California State University-Bakersfield (2008 - 2012)
Bachelor's Degree, Business/Managerial Economics, Marketing
Activities and societies: Beta Gamma Sigma, Alpha Chi, President of Japan And Beyond (Club), President of International Student Club, Founding Member of Campus Gamers (Club), Street Performer
Graduated top of my class with highest honors in Marketing and Business Economics. During my time at Cal State Bakersfield, I applied for and was accepted into the California State University International Programs for Waseda University in Tokyo, Japan, which is an extremely competitive program. I was also inducted into the Alpha Chi Honor Society, and Beta Gamma Sigma, an International Business Honor Society.

I was very involved on campus as well. I was president of two clubs, the Japanese Club and the International Club, and was a founding member of a Gamer Club which focused on community service. I led, planned, and ran multiple events on campus, several with 300 to 500 attendees.

Taft College (2005 - 2008)
Associate's degree, Liberal Arts and Sciences/Liberal Studies
Activities and societies: Phi Theta Kappa, Highest Achievement Award for Transfer Curricula, Valedictorian, Graduation Speech
During my time at Taft, I was inducted into the Phi Theta Kappa International Honor Society. I graduated top of my class and was Valedictorian, I gave the graduation speech. I was also awarded the Highest Achievement Award for Transfer Curricula.